The term “Mastaweqia” (ማስታወቂያ) translates to “advertisement” in Amharic, the official language of Ethiopia. Advertising in Ethiopia is thought to have started in the 19th century, during the time of Emperor Menellik II. Advertisements were announced in main squares and streets using the “Negarit”, a traditional war-drum. “Mastaweqia” (ማስታወቂያ) is an Amharic word that has a few
